Posts Tagged ‘Ford Motor Company’

Ford Mustangs Are Selling Better Than Our Donuts

Monday, March 8th, 2010

Jon Najjar and Robert Eggert were the key persons of the success of Ford Mustang Cars. It was often quoted that the Mustang “sold faster than donuts”. The Ford Mustang family had the combined features of Ford Falcon and Thunderbird models. Mustang reached fame for its unique pony style. However, the company received criticism from fans due to larger and heavier models after the first release.

After the introduction of its first release in April 17, 1964, Mustang had a new look when Larry Shinoda joined the company. His venture to Ford Company gave way to Sports Roof Mustang models that has three-tail lamps for better rear view vision. In the decade of the 1970’s, Ford created heavier and bigger version of Mustang autos. It uses Knudsen design having Torino or Fairline sheet metal. Unfortunately, this model didn’t last long in the market because most customers preferred fuel miles per gallon gasoline saving cars. On the other hand, Mustang 351 Cleveland was the most popular car during this year due to its special features like hidden shield wrappers, bolt-on faade, wraparound instrumentation, and incredible engine.

After joining Ford Company, Larry Shinoda and other GM Engineers conceptualized Mustang’s next model. Sports Roof has an amazing sporty design but cheaper in cost. This model used three-element tail-lamps for enhance vision while on the road specifically at the rear. The next mustang produced during the 1970’s was heavier and larger. It uses Torino / Fairline sheetmetal foundation base on Knudsen’s plan. However, it didn’t stay long in the market because there was more demand in safety and fuel economy cars. Ford produced amazing models like Boss 351, 429 Cobra Jet and 351 Cleveland. However, 351 C became more prominent due to its hidden wind shield wipers, wraparound instrumentation, modular bolt-in dash board, bolt-on facade, and amazing engine.

Ford Company released Mustang II in 1974 which was the smaller version of the 1965 Mustang, This car has redefined characteristic such as embedded bolt-on outlook and sub-frame to isolate engine harmonics. It was modified to be smaller to accommodate its fuel efficiency features. Though its power was reduced, Mustang II hit the auto-industry at the exact time when least oil was supplied. King Cobra was the next model to Mustang II but it didn’t stayed longer because Ford was ready to introduce their 1979 Mustang models. It has larger Fox platform and better interior to accommodate four people at the rear sit. The trunk and the engine got bigger so drivers can easily fix engine at times of trouble. In addition, the ‘79 Mustang was use in the Indianapolis 500 Pace Car that resulted Ford to reproduce to meet the demand.

During the 1990’s, Fox 4 models became popular though it’s heavier and under-power. This is also the same era when 4.6L SOHC and DOHC V-8s models were used in the GT and SVT Cobra. The 2005 SN197 is believed the safest car of Ford with three-link suspension and axle. Finally, 2010 models will be soon released for public viewing. No doubt about it the Ford Mustang automobile line was both an innovator and trend setter in the automotive marketing marketplace.

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